DealSage
Placeholder: AI finance company, design system and positioning work.
Overview
Placeholder: DealSage is an AI-powered finance company that came to us early, wanting help with product design and how the company should be positioned in the market.
Placeholder: we led the design and positioning work and shipped a full design system. DealSage's own team later used that system, working with Claude, to build out the rest of the website themselves.
TL;DR
Problem Statement
Placeholder: DealSage needed a credible design foundation and a clear market position before building out its product site, without an in-house design team to define either.
- Placeholder: no consistent visual identity yet
- Placeholder: needed help with product and brand positioning
- Placeholder: wanted to keep building and iterating independently after launch
Approach
Placeholder: we started with brand and product positioning, working out how DealSage wanted to be understood in the AI finance space before any visual design began.
Placeholder: from there we built a full design system, components, patterns, and guidelines DealSage's team could apply consistently as they kept building.
Showcase
Placeholder: the design system covered the core pages and components DealSage needed most, ready to extend as the product grew.
Design System
Placeholder: once the system shipped, DealSage's own team used it, working with Claude, to build out the rest of the website themselves.
Conclusion
Placeholder: real outcome and metrics coming once they're available.